Deli Market News

Q&A: Base Culture's CEO and Founder Jordann Windschauer

Mar. 29, 2017

Gluten-free, non-GMO, and low carb, find out how this company's bakery options fit in perfectly with the paleolithic diet.

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Radical Roots

Our Base Culture Story

Jan. 30, 2017

Enter Base Culture, a women-owned, paleo friendly company on a mission to create real food goodies to fuel our lives with energy, joy, and flavor.

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Snack Food and Wholesale Bakery

Base Culture moves to expanded Tampa Headquarters

Dec. 19, 2016

Base Culture, a leading manufacturer of Paleo-friendly baked goods, has relocated its Tampa, Florida sales and distribution offices to 44,000 sq. ft headquarters.

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From Founder to CEO

Producing Paleo Products With Powerful Profits

Dec. 15, 2015

Jordann is the type of person you can listen to and in the first 5 minutes you are inspired. I enjoyed speaking with her because her determination and passion for all things paleo is so encouraging.

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The Tampa Tribune

Junior League's Holiday Market Draws Thousands of Tampa Shoppers

Nov. 15, 2015

More than 100 vendors from around the country participated, and organizers said the Simpsons were among an estimage 15,000 shoppers who attended the three-day event that ended Sunday.

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10 News

All Your Holiday Shopping in 1 day, in 1 place

Nov. 13, 2015

More than 150 merchants will be selling everything from unique clothing to fantastic food at the Junior League of Tampa's Holiday Gift Market this Friday, Saturday, and Sunday.

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WFLA News Channel 8 Daytime

The Junior League Holiday Gift Market

Nov. 12, 2015

With the Holiday season gearing up, it's time to start thinking about what you'll be getting your friends and family that are on the "nice" list. Why not start at an event where all the hottest items will be in one place?

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That Business Show with Jamie Meloni

Healthy Foods and a Healthy Lifestyle 

Oct. 26, 2015

Jordann told us of how her sweet tooth craving was so bad that she even resorted to making her own materials that were paleo friendly so that she could make breads and baked goods, that are restricted in the paleo lifestyle. It was then that she identified a niche to be filled in the world of Paleo-friendly foods. After countless hours spent deciphering recipes and sourcing quality, paleo-friendly ingredients she was determined to create food everyone would enjoy.

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Tampa Bay Business Journal 2015 Bizwomen Summit

Four millennial CEOs on fear, embracing change and finding what they need

Oct. 12, 2015

"My great-grandmother told me a long time ago, 'Challenges render strenth.' That saying has really stuck with me throughout my whole business career. Being open to change and being willing to listen to other people's opinions because I'm no longer making the food anymore. I no longer have my hands in the batter. But if I'm not willing to listen to the people who are actually getting their hands dirty now, then we can't better the company."

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Tampa Bay Business Journal 2015 Bizwomen Summit

Millennial SHE-E-Os have no fear, embrace change and find what they need

Aug. 28, 2015

Four millennial CEOs talked about what makes their generation unique in business during the Millennial SHE-E-O panel at the Bizwomen Summit.

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Gluten-free review: Base Culture's paleo baked goods 

Jan. 29, 2015

Base in Florida, Base Culture's paleo-friendly baked goods are made from scratch using only natural ingredients. This is definitely one case where taking up Cross Fit benefited more than just he individual because Jordann Windschauer started her company based on a need for paleo sweet. 

Kudos to Base Culture for their full line of paleo baked goods and to their expansion on to grocery store shelves in the not too distant future.

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Fox 13 Good Day Tampa Bay show

Kitchen 24

Sept 23, 2014


Tampa Bay Business Journal

USF grad's Paleo-friendly baked goods capitalizing on hot diet trend

Aug 14, 2014

Call Jordann Windschauer an accidental entrepreneur. The 24-year-old USF graduate’s business, Base Culture— which produces and sells baked goods that fit into the suddenly hot Paleo diet — came about because of her own cravings.

She adopted the regimen — a menu of only meat, vegetables, fruits, nuts and seeds — after engaging in grueling Crossfit workouts. But — “I missed the sweets,” she said. “I couldn’t just go grab a Paleo-friendly snack at Publix, so I made my own recipes and baked them in my apartment.”

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My Fox Tampa Bay

Base Culture: Cashing In on the Paleo Craze

May 7, 2014


TAMPA (FOX 13) - Simple, natural, primal, that's the motto of Base Culture, all natural nut-based foods that taste good and are good for you. 

"People that follow the Paleo diet, say it’s not a diet it’s a lifestyle. You make it work to fit your needs," offered Jordan Windschauer, the woman behind the Paleo-based bakery.

When she first started the Paleo way of life, she immediately noticed the difference. Her overall health improved, she was sleeping better and had constant energy, but she missed the sweets. So she decided to start experimenting with recipes using Paleo-approved ingredients, like almond and coconut flour. And she said the results were yummy. So, she started advertising her goodies on social media to friends and family and it grew organically from there. 

Now, at just 23 years old, she has her own business, Base Culture.

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Tampa Bay Times

Eat like a Caveman at Tampa's Paleo Bakery

October 17, 2013

Jordann Windschauer really wanted to eat something sweet — despite being in the middle of a Paleo Diet challenge at her CrossFit gym.

For weeks, she couldn't eat cereal grains, legumes, dairy, refined sugar, potatoes, processed foods, salt and refined vegetable oils. Fruit was sort of filling the gap, but the cookies were calling her name.

"I started going on the internet and looking into recipes," said the 23-year-old University of South Florida graduate and part-time trainer at CrossFit 813. "I tried a lot of things and I ended up making so much of it, my boyfriend would take the extras into work."

One day, the requests started to come in and The Paleo Box was born.

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My City Eats 

Why your ancestors would have eaten Base Culture. A review by MyCityEats.

“The Paleo Diet is centered on cutting out preservatives, hidden sugars, additives, and other unnatural ingredients found in most commercial food brands… After taking the ‘Paleo challenge’ Windschauer was pleased with the results, but found that she was still left craving something sweet at the end of the day. So she began to experiment with different recipes in an effort to satisfy her latent cravings…”

“Before I knew it, someone offered to pay for the food and I said ok…then I started to take orders on Facebook and it grew from there,” she said.

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