US — Flowers Foods, Inc, announced it has made an investment in Base Culture, a fast-growing brand offering better-for-you, gluten-free and grain-free sliced breads and baked goods.
With this partnership and investment, Base Culture will grow distribution, scale marketing, and bolster its existing manufacturing capabilities in order to offer its products to more consumers than ever before.
“The world of food is constantly evolving and seeing entrepreneurs like Jordann create a vibrant brand that resonates with health-conscious consumers is truly inspiring,” said Ryals McMullian, Flowers Foods’ president and CEO. “We look forward to supporting Base Culture as it continues to grow.”
The producer of Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse and Tastykake joins Base Culture’s existing investor group, led by Emil Capital Partners.
“We have had the privilege of supporting Jordann and her team over the last several years as they reimagine baked goods on the shelf, and they have proven to be bold, enterprising and determined every step of the way,” said Marcel Bens, managing partner and COO of Emil Capital Partners.
Base Culture was founded in 2012 by Jordann Windschauer, CEO, who started making her own paleo-friendly baked goods in her own kitchen.
Her business has since grown to include a range of 100 percent paleo-certified, gluten-free, grain-free, non-GMO and kosher products, along with 100 percent keto-certified sliced bread and almond butter products.
Today, Base Culture products are available in nearly 15,000 retail locations across the US, like Kroger, Whole Foods and Walmart, as well as online.
“Flowers shares Base Culture’s values of putting people first, refusing to compromise on quality and taste, and driving action with insights,” Windschauer said.
“Together, we are committed to reaching more consumers around the country with Base Culture’s cleanly-formulated, high-quality and delicious products.
“We are eager to partner with Flowers and leverage over a century of industry expertise as we embark on our next phase of growth.”
Headquartered in Thomasville, Ga., Flowers Foods, Inc. is one of the largest producers of packaged bakery foods in the United States with 2021 sales of US$4.3 billion
Link to full article: Food Business Africa | Flowers Foods invests in better-for-you baker Base Culture